1. Best use of social media

Open to individuals and businesses operating in, or agencies on behalf of clients supplying services to the short-term rentals sector, this award recognising outstanding success and effectiveness, either in a one-off campaign or part of a sustained strategy, through social media. Judges will be looking for:

a. Explanation of the target audience
b. Objectives of the campaign
c.Description of campaign deployed
d. Evidence of the creative/design elements of the campaign/s
e Results achieved

3. Best home automation solution or product

Open to businesses that have introduced a digital or ‘smart’ product in the last 2 years which has automated the ability for guests to control the in-property environment, from lighting to home entertainment through a push of a button or a voice command. Judges will be looking for evidence of: –

a. Innovation
b. Ease of use
c. Successful roll-out
d. Positive user feedback

5. Best sales & marketing campaign

Open to individuals and businesses operating in, or agencies on behalf of clients supplying services to the short term rentals sector, this award recognising outstanding success and effectiveness, either in a one-off campaign or part of a sustained strategy, through PR, advertising, events or any other activity other than social media. Judges will be looking for:

a. Explanation of the target audience
b. Objectives of the campaign
c. Description of marketing activities deployed
d. Evidence of the creative/design elements of the campaign/s
e. Results achieved

7. Best OTA/online accommodation booking platform (sponsored by Pikl)

Open to online travel agents and other online booking platforms listing short-term rental inventory, this award recognising outstanding results in attracting and converting enquiries from leisure customers for short term rental stays. Judges will be looking for: –

a. Growth in short-term rental listings and bookings
b. Customer satisfaction
c. Raising awareness of the short-term rental sector among end users
d. Ease of use for provider and booker

9. Best property management solution (Sponsored by GUARDHOG)

Open to businesses that have introduced a digital product in the last 2 years which has automated one of more of the following services: health & safety, facility/asset management, emergency lighting, building consultancy, surveyors, energy companies/suppliers, accountants and fire prevention. Judges are looking for: –

a. Innovation – simplification/automation of multiple functions
b. Ease of use
c. Successful roll-out including positive user feedback
d. Scalability
e. Value for money

11. Rising Star – a promising individual with a bright future

Open to business owners, entrepreneurs, professionals and talented managers, the winner will demonstrate enterprise, innovation, drive and provide evidence of making a significant contribution to the business or short-term rentals sector. Judges will be looking for:

a. Strong leadership and vision
b. A clear understanding of business and financial planning
c. Evidence of contribution to the business and short-term rentals sector in your region

13. Best Property Management Company (10 units+) (Sponsored by GUARDHOG)

Demonstrate growth or sustainability in number of units managed
Demonstrate proactive and effective marketing strategy
Provide examples of successful handling of enquiries and complaints
Demonstrate staff development and training
Demonstrate tangible benefits to clients

2. Best App or website solution

Open to businesses that have introduced a digital product in the last 2 years which has enabled improved relationships with customers, and which demonstrates an enhanced customer experience through cleanliness, security, safety, in room entertainment, gift and complimentary/value add services, online payment or personalisation. Judges will be looking for evidence of:

a. Increased customer retention
b. Increased revenue per customer
c. Improved customer satisfaction levels
d. Simplicity of use

4. Best ancillary services provider

Open to businesses that have introduced a new service or product in the last 2 years which has delivered significant benefits in improving the guest experience, enhancing competitive advantage or adding value to short term rental sector in general. Judges will be looking for evidence of: –

a. Innovation
b. Ease of use
c. Successful roll-out
d. Positive user feedback

6. Best corporate accommodation booking channel

Open to agents and specialist booking platforms offering short term rental units to business travellers, this award recognising outstanding results in attracting and converting enquiries from corporate customers for short term rental stays. Judges will be looking for: –

a. Growth in corporate business
b. Corporate customer satisfaction
c. Raising awareness of the short-term rental sector among corporate clients
d. Ease of use for provider and booker

8. Eco award

Open to operators, agents and suppliers to the short-term rentals sector, this award is given to a business, individual or property leading the way in sustainability best practice. The award recognises achievement in managing social, environmental and financial obligations, sometimes known as the triple bottom line. Judges will be looking for:

a. Identification of a market opportunity
b. How resources and staff were applied to maximise the opportunity
c. Significant growth through new channels or innovative strategiesd.
d. Managing major business change if relevant
e. Strong commercial performance and financial results

10. Best channel manager

Open to businesses and individuals, agents or online solution able to demonstrate success in managing online distribution channels and maximising direct sales within the short-term rentals sector. Judges will be looking or evidence of: –

a. Successful engagement with different channels
b. Segmentation of bookings by channel
c. Selling inventory across multiple channels.
d. Impact on profitability
e. Proactive management of channels leading to reduced distribution costs

12. Pioneer award

Open to individuals who can demonstrate innovation and leadership in the short-term rentals sector. A business leader with exceptional vision and leadership, with a strong financial track record who over the last three years can show evidence of success. Judges will be looking for:

a. Ethical leadership and stakeholder engagement
b. Clear management systems and efficiencies
c. Strong financial and commercial performance
d. Sustainable schemes that have been successfully launched

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