1. Sustainability award (Renamed from Eco Award)

This award is open to organisations, operators, agents and suppliers to the short-term rental sector that are leading the way in sustainability best practice. The successful candidates will be able to demonstrate they are putting sustainable, eco-conscious and ethical tourism at the core of everything they do, including implementing eco-friendly practices and helping preserve their communities for future generations. The award recognises achievement in managing social, environmental and financial obligations, sometimes known as the triple bottom line.

Judges will be looking for evidence of:

  1. Identification of a sustainable market opportunity
  2. How resources and staff were applied to maximise the opportunity and incorporate sustainability into the business model
  3. Significant growth through new channels or innovative strategies
  4. Managing major business change to become more sustainable
  5. Strong commercial performance and financial results

The winners of this category will be decided by a 50:50 split between judging and a public vote.

3. UK Staycation award

This award is open to any business based in the UK that has launched a marketing campaign this year to attract people to take a short-term staycation in light of the Covid-19 pandemic. The successful candidates for this award could include property management companies, cottage companies, agencies, tourism organisations, glamping businesses, holiday park providers, caravan and campsites, and boat or motorhome rental accommodation providers. They should be able to demonstrate that they have made efforts to boost staycation bookings in the UK throughout the pandemic, including proof of increased domestic bookings.

Judges will be looking for evidence of:

  1. Increases in year-on-year domestic bookings for 2020 compared to previous years
  2. Effective brand marketing to drive revenue and / or occupancy rates
  3. Providing an exceptional guest experience
  4. Partnerships or collaborations with local suppliers, organisations or services, including local activities
  5. Strong financial track record and performance

The winners of this category will be decided by a 50:50 split between judging and a public vote.

5. Best urban property management company

This award is open to any property management companies with at least 10 units in their global portfolio, which are located in urban destinations. They must be able to demonstrate growth or retention of their portfolio; proactive and effective marketing; staff development and tangible benefits to clients.

Judges will be looking for evidence of:

  1. Growth or retention of portfolio
  2. Effective staff and customer engagement and satisfaction levels
  3. Proactive or effective marketing strategies to boost revenue, occupancy and repeat bookings over the last two years
  4. Delivering an exceptional guest experience and going beyond the duty of care
  5. Innovation of product, amenities and customer service over the last two years
  6. Strong commercial and financial performance over the last two years

The winners of this category will be decided by a 50:50 split between judging and a public vote.

7. Best app or website solution

This award is open to businesses that have introduced, developed or enhanced a digital product in the last two years which has enabled improved relationships with customers, and which demonstrates an enhanced customer experience through cleanliness, security, safety, in room entertainment, gift and complimentary/value add services, online payment or personalisation.

Judges will be looking for evidence of:

  1. Increased customer retention
  2. Increased revenue per customer
  3. Improved customer satisfaction levels
  4. Simplicity of use

The winners of this category will be decided by a 50:50 split between judging and a public vote.

9. Best sales & marketing campaign

This award is open to individuals and businesses operating in, or agencies on behalf of clients supplying services to the short-term rental sector, this award recognises outstanding success and effectiveness, either in a one-off campaign or part of a sustained strategy, through PR, advertising, events [virtual or in-person] or any other activity other than social media.

Judges will be looking for evidence of:

  1. Explanation of the target audience
  2. Objectives of the campaign
  3. Description of campaign deployed
  4. Evidence of the creative/design elements of the campaign/s
  5. Results achieved

The winners of this category will be decided by a 50:50 split between judging and a public vote.

11. Best OTA / online accommodation booking platform

This award is open to online travel agents, bespoke booking channels and other online booking platforms listing short-term rental inventory, this award recognising outstanding results in attracting and converting enquiries from leisure customers for short-term rental stays.

Judges will be looking for evidence of:

  1. Growth in short-term rental listings and bookings
  2. Customer satisfaction
  3. Raising awareness of the short-term rental sector among end users
  4. Ease of use for provider and booker

The winners of this category will be decided by a 50:50 split between judging and a public vote.

13. Best channel manager

This award is open to businesses which have been providing online channel management solutions for at least one year and are able to demonstrate success in managing online distribution channels and maximising direct sales within the short-term rental sector.

Judges will be looking for evidence of: –

  1. Successful engagement with different channels
  2. Segmentation of bookings by channel
  3. Selling inventory across multiple channels
  4. Impact on profitability
  5. Proactive management of channels leading to reduced distribution costs

The winners of this category will be decided by a 50:50 split between judging and a public vote.

15. Innovator / Disruptor award

This award is open to any individuals in the short-term rental industry who have made a significant impact within the sector during the pandemic, or over the last 18 months. The winner will be able to demonstrate that they have launched a new business, service or solution for the industry in this time.

Judges will be looking for evidence of:

  1. Strong leadership and vision
  2. Successful roll out of their service, business or solution, and customer or guest satisfaction
  3. Ways in which they have made us look at the way we do things in the short-term rental industry

The judges will decide on the shortlist for this category, however the winner will be decided by a public vote.

17. Pioneer award

This award is open to individuals who can demonstrate innovation and leadership in the short-term rental sector. The successful candidate will be a business leader with exceptional vision and leadership, a strong financial track record and who over the last three years or more can show evidence of success.

Judges will be looking for evidence of:

  1. Ethical leadership and stakeholder engagement
  2. Clear management systems and efficiencies
  3. Strong financial and commercial performance
  4. Sustainable schemes that have been successfully launched

The judges will decide on the shortlist for this category, however the winner will be decided by a public vote.

2. Best holiday or home exchange platform

This award is open to any company that offers home swaps or exchanges to guests and members through their platforms.

Judges will be looking for evidence of:

  1. Growth and retention of members using their platform
  2. Effective marketing strategies to drive revenue
  3. Strong brand identity, attracting a range of traveller demographics
  4. Successful staff and customer engagement and support provisions
  5. Strong commercial performance and financial results

The winners of this category will be decided by a 50:50 split between judging and a public vote.

4. Best leisure property management company

This award is open to any property management companies with at least 10 units in their global portfolio which are located in leisure destinations, such as in rural or non-urban locations. They must be able to demonstrate growth or retention of their portfolio; proactive and effective marketing; staff development and tangible benefits to clients.

Judges will be looking for evidence of:

  1. Growth or retention of portfolio
  2. Effective staff and customer engagement and satisfaction levels
  3. Proactive or effective marketing strategies to boost revenue, occupancy and repeat bookings over the last two years
  4. Delivering an exceptional guest experience and going beyond the duty of care
  5. Innovation of product, amenities and customer service over the last two years
  6. Strong commercial and financial performance over the last two years

The winners of this category will be decided by a 50:50 split between judging and a public vote.

6. Most effective use of social media

This award is open to individuals and businesses operating in, or agencies on behalf of clients supplying services to the short-term rental sector, this award recognises outstanding success and effectiveness, either in a one-off campaign or part of a sustained strategy, through social media.

Judges will be looking for evidence of:

  1. Explanation of the target audience
  2. Objectives of the campaign
  3. Description of campaign deployed
  4. Evidence of the creative/design elements of the campaign/s
  5. Results achieved

The winners of this category will be decided by a 50:50 split between judging and a public vote.

8. Best home automation solution or product

This award is open to businesses that have introduced, developed or enhanced a digital or ‘smart’ product in the last two years which has automated the ability for guests to control the in-property environment, from lighting to home entertainment through a push of a button or a voice command.

Judges will be looking for evidence of:

  1. Innovation
  2. Ease of use
  3. Successful roll-out
  4. Positive user feedback

The winners of this category will be decided by a 50:50 split between judging and a public vote.

10. Best corporate accommodation booking channel

This award is open to agents and specialist booking platforms offering short-term rental units to business travellers, this award recognising outstanding results in attracting and converting enquiries from corporate customers for short-term rental stays.

Judges will be looking for evidence of:

  1. Growth in corporate business
  2. Corporate customer satisfaction
  3. Raising awareness of the short-term rental sector among corporate clients
  4. Ease of use for provider and booker

The winners of this category will be decided by a 50:50 split between judging and a public vote.

12. Best property management system (PMS)

This award is open to property management software providers (PMS) that have been operating in the short-term rental space for at least two years and have a track record of providing a solution to help property managers manage, grow and scale. A PMS is the engine of a business and the judges will be looking for the all-round winner and best in class for day-to-day tasks such as guest communication, housekeeping, centralising reservations, accounting and reports as well as more advanced tools such as website building, taxes monitoring and analytics.

Judges will be looking for evidence of:

  1. Innovation – simplification / automation of multiple functions
  2. Ease of use
  3. Successful roll-out including positive user feedback
  4. Scalability
  5. Value for money

The winners of this category will be decided by a 50:50 split between judging and a public vote.

14. Best ancillary services provider

This award is open to businesses that have introduced a new service or product in the last two years which has delivered significant benefits in improving the guest experience, enhancing competitive advantage or adding value to the short-term rental sector in general. These may include companies providing data, sharing economy insurance, cleaning and laundry services, furniture rental, guest verification, noise detection technology, luggage storage, smart locks or key exchange services, revenue and pricing management, transportation to short-term rental accommodation, and more.

Judges will be looking for evidence of:

  1. Innovation
  2. Ease of use
  3. Successful roll-out
  4. Positive user feedback

The winners of this category will be decided by a 50:50 split between judging and a public vote.

16. Rising Star – a promising individual with a bright future

This award is open to business owners, entrepreneurs, professionals and talented managers who have been active in or who have only entered the sector within the past five years. The winner will demonstrate enterprise, innovation, drive and provide evidence of making a significant contribution to their business or the short-term rental sector as a whole.

Judges will be looking for evidence of:

  1. Strong leadership and vision
  2. A clear understanding of business and financial planning
  3. Evidence of contribution to the business and short-term rental sector on a local, domestic or global scale

The judges will decide on the shortlist for this category, however the winner will be decided by a public vote.

18. Courage in Adversity Award

This award is open to any individual in the short-term rental space that may have shown exceptional leadership to guide or support their team over the last 12 months, lobbied governments or authorities on behalf of the sector to change rules or legislation, or helped their company to navigate this period of adversity during the global pandemic.

Anyone may submit their entry for consideration by the judges. The winner of this award will be decided solely by a judges’ vote.

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